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一 |     AI摘要      闽侯福田村借微短剧走红,升级为影视创作基地。通过提供换装、绿幕拍摄等沉浸体验,并配套民宿及橄榄特色餐饮,推动“流量”变“留量”,实现乡村振兴。    CHESTER, Pa. -- The Eagles and the NFL might still be the sports favorites at Calvary Baptist Church, just outside Philadelphia. But many here are also rooting for a neighboring team which last year reached the championship game of Major League Soccer.Their new-found fandom is all about location — and revenue from parking. The Philadelphia Union plays at Subaru Park, a stadium beside the Delaware River just a few blocks from Calvary in the economically challenged city of Chester. Its poverty rate is among the highest in the metro area.As the Union continues to attract loyal fans and reach new heights, so have the blessings bestowed on this historic church where Martin Luther King Jr. attended as a seminarian.It has been crucial. Like many other Black Protestant churches, Calvary Baptist struggled financially during the coronavirus pandemic. Attendance fell, and along with it, funding. But the church has transformed its parking lot to accommodate game-day fundraisers, with volunteers from the congregation staffing the lots and selling spaces for $15 per vehicle.These days, the church raises up to $3,000 per game — about half of what goes into the collection plate on Sundays, said its pastor, Keith Dickens. The welcome influx of extra money is being used to pay for utilities, ministries and a new speaker system that will allow Calvary to reach a broader audience by broadcasting its services online.“It’s been a blessing,” said Dickens, who on a recent game day proudly sported a Philadelphia Union hat. "Not only just to generate funding, but also to meet and minister to new people.”Across the nation, houses of worship located near stadiums — from Boston’s Fenway Park to the Green Bay Packers’ Lambeau Field — have opened their parking lots to legions of fans.For churches offering parking near pro-soccer stadiums, their coffers recently received an assist from the world’s best active player, Lionel Messi who joined an MLS roster this year. All 250 parking spaces at the Calvary lot were full when Messi’s Inter Miami played the Union.Jeffrey Scholes, co-author of “Religion and Sports in American Culture,” said churches like Calvary show a growing willingness to use “secular entities like sport for religious purposes” including, “continuing a ministry, feeding the poor, keeping the lights on, things that ideally churches do."In the past, Scholes said clergy might have preferred the “old-fashioned way” of getting churchgoers to donate while shunning the sports-fan parking business as too “worldly."“There’s just much more openness to different kinds of nonreligious tactics to perform the necessary functions of a church or synagogue or mosque,” Scholes said. It also offers an opportunity to share with fans the history of congregations like Calvary, which was founded in 1879 by a group of formerly enslaved Africans seeking freedom to worship.On a recent game day, fans decked in the Union's navy, signal blue and gold colors pulled into parking spots in front of Calvary's colorful mural that pays homage to King. The civil rights leader worshipped at the church from 1948-1951, when he attended Chester’s Crozer Theological Seminary. Chester has a notable cultural and industrial history, but now has economic difficulties that make Calvary's new parking revenue all the more appreciated.“For us, if it gives back to a cause, it makes it all the better,” Abe Gitterman, age 37 and Jewish, said before he paid the parking fee. Next to him, his 6-and 7-year-old sons pointed to the mural and asked parking attendant and church member Lisa Lewis if this was the same man they had learned about in school. “Yes,” she replied, smiling. “It feels good,” she later said, “to tell them the history about the church.”It can also be fun. In Lubbock, Texas, Leslie Cranford, a parishioner at St. John’s United Methodist Church, said Texas Tech football fans have tailgated with RVs — taking up to four spots ($10 each) — in the church parking lot, near the Red Raiders' Jones AT&T Stadium. Sometimes, rival fans park at the church. “We tell them: we got to charge you extra!” Cranford said, laughing. She introduced the parking program at her congregation two decades ago. On a good season, they make up to $2,000 per game. “Dwindling attendance is a problem," Cranford said. "So, this helps us maintain our ministries.” In Boston, the Christian Science Church opened its parking garage to the public in 2014. That includes Red Sox fans who can park for $30 — a lower rate than closer to Fenway Park. Kevin Ness, manager of the Christian Science Committees on Publication, said the revenue helps cover the operating expenses of Christian Science Plaza, a popular tourist attraction which sits on top of the garage in the Fenway neighborhood. “This in turn allows the contributions from members to directly support the worldwide healing mission of the church,” he said. In Green Bay, Wisconsin, Bethany Church began its Packers parking program in 2010.“We thought it would be a great avenue for outreach, and a way to get funds to help support the growing ministries,” Bethany’s administrative assistant, Jill Connerym said via email. The church doesn’t have a set charge, and instead asks for donation, Connery said, adding that “many people are very generous.”Packers parking helps fund programs, including youth ministries, small group learning and building facility upgrades, Connery said. The church parking lot is often full on game days.“We are known for our hospitality,” she said. “We had a volunteer who began giving rides to Lambeau from our parking lot, free of charge to whoever didn’t want to walk the .5 miles to the stadium. So, now we are known for our shuttle service, and friendly volunteers.”Churches also have embraced other fans. Nashville First Church of the Nazarene offered their parking lots for three shows attended by thousands at nearby Nissan Stadium during the Nashville leg of Taylor Swift’s Eras Tour. The parking program ($30 a spot) also is popular during Tennessee Titans games and has helped fund ministries in Nashville and missions in Haiti and Kenya.“Every one of these dollars comes right back in to help people,” said its senior pastor, Kevin Ulmet. “When people hear that, they love that, they say ‘we want to be a part of that.’ And that, to me, is the classic definition of win-win.”__Associated Press religion coverage receives support through the AP’s collaboration with The Conversation US, with funding from Lilly Endowment Inc. The AP is solely responsible for this content.。         从闽侯县城出发,行车约一小时,绕过蜿蜒的盘山路,眼前豁然开朗——小箬乡福田村就静静躺在这片山坳里。村口的老榕树下,几位老人摇着蒲扇闲聊,百米开外,一群年轻人正扛着摄像机、举着收音麦克风,围着一座夯土老屋忙前忙后。    这里是福田村,如今村子多了个身份——福田影视创作基地。         游客在福田影视创作基地内游玩打卡。记者 林双伟 摄     说起村子这两年的变化,村党支部书记杨华容感慨良多。“福田村山好水好,还有‘四知’廉洁文化,可过去就是没人知道。”他指着村后的青山说,“这么美的地方,外人进不来,年轻人留不住。

二 | ”     转机出现在2024年初。国家广电总局推出“跟着微短剧去旅行”创作计划,杨华容和村干部们连夜碰头:“咱们有山有水有故事,能不能也试试?”     说干就干。

三 | 在乡党委、政府支持下,福田村挂起了“福田影视创作基地”的牌子。没有豪华影棚,就用村里的土墙老屋作为背景;没有专业片场,就把田间地头当取景地。很快,《远方有福田》《听说红军回来过》两部微短剧先后在这里开机。    “拍摄那阵子,村里可热闹了。”村民老杨记得,剧组的灯光把老祠堂照得亮堂堂的,演员们在石板路上来来回回走了几十遍,“头一回觉得,咱这老村子还挺上镜。”     两部剧上线后,全网播放量突破2600万次。弹幕里,网友们刷着“这是哪里”“想去看看”。福田村的名字,第一次从深山“飞”了出去。    游客真的来了。周末,村口停满了挂着各地牌照的小车。年轻人举着手机到处找剧中的取景地打卡,在“四知”文化广场拍照,在老茶亭小坐,在橄榄树下张望。

四 | “以前村里一年到头见不着几个生面孔,现在周末能有上百人。”杨华容说。    人来了,问题也来了。大多数游客逛一圈、拍几张照片就走了,连顿饭都不一定吃。“留不住人,就赚不到钱。”杨华容意识到,光靠“打卡”不够,得让游客“留下来”。

五 |     今年年初,基地启动全面升级改造。村头的老房子被改造成了影视基地,墙上挂着剧照,角落里摆着老物件,茶香和文艺气息扑面而来。旁边的屋子里,化妆间、更衣间一应俱全,架子上挂满了各色影视服饰,古装、民国装、乡村题材戏服,游客可以现场换装体验。

六 |     最吸引人的,是新增的绿幕拍摄区。

七 | “站在绿幕前,选一个喜欢的剧本片段,对着镜头念几句台词,后期一键合成,你就能‘出演’微短剧了。”杨华容笑着说,“很多人都想来试试,尤其是年轻人。”     不止于影视体验,村里的其他配套也在陆续跟上。几栋闲置的农房正被改造成民宿,门口的花圃刚种下新苗;村边的空地上垒起了几口土灶台,游客可以自己生火做饭。“让孩子体验一下我们小时候的生活。”一位带着孩子来玩的游客说。    不仅如此,还有一桌好菜正在酝酿。福田村盛产橄榄,漫山遍野的橄榄树是村里的“绿色银行”。“我们正研发橄榄特色菜品和饮品,想做一桌独一无二的‘橄榄宴’。

八 | ”杨华容说,从橄榄炖鸭到橄榄气泡水,既有传统风味,也有新式创意,“要让游客来了,不仅记得这里的景,更记得这里的味道。”     从无人问津的深山古村,到荧幕上的“诗与远方”,再到可以亲身参与、吃喝玩乐的沉浸式体验地,福田村的“变形记”还在继续。杨华容说,下一步,基地将引入专业运营团队,把影视体验、民宿、餐饮串联起来,让“流量”真正变成“留量”,再从“留量”转化为“增量”。(记者 谭湘竹 通讯员 李煜晗 余圣建)。

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